International Talk Like a Pirate Day (ITLAPD), which takes place on Friday, September 19th, began in 1995 as an inside joke between two friends, John Baur (aka “Ol’ Chumbucket”) and Mark Summers (aka “Cap’n Slappy”) of Albany, Oregon. Until one day in 2002 when they were inspired to send a letter about it to syndicated humorist Dave Barry, who loved the idea and wrote a column about why everyone should celebrate ITLAPD. Needless to say, it went viral.
Now ITLAPD is celebrated around the world. As a result, Baur and Summers were able to create a culture around it – because who other than 17th century British naval officers doesn’t love pirates? – leading to international fame, including television appearances and a profitable website where they sell books, wearables, and various pirate-related merchandise.
So on Friday, don’t answer the phone with “Hello.” Answer instead with “Ahoy, me hearty!” Then raise a tankard of rum in honor of a couple of smart guys who created a brand new holiday and figured out how to make money from it!
PS – Did you hear about the new pirate movie? It’s rated Arrrrrr.