It’s a very different feeling from having an article published or putting up a website. Creating a book is a lot like giving birth. During the gestation part, it feels like it will never end… then comes the “labor” part, where you’re wondering why the hell you did this in the first place. Then there’s a lot of sweating, screaming, and swearing near the end (at least that’s how I did it), and when it’s over, there’s a great sense of pride and accomplishment for what you made and unleashed upon the world.
My book is entitled Hauntrepreneurs: 50+ Ways to Profit From Your Own Halloween Business, and it’s about Halloween or horror-themed businesses you can start to make money during the Halloween season or turn them into sustainable profit centers all year round.
I was able to write it in a little over two months; it may have been easier to do a brain dump and get my ideas on paper because the ideas had been percolating around in my head for years. It’s not a really big book (around 70 pages), but in writing it, I learned a lot about how to research and put a book together.
Another lesson I learned is how important it is to hire the help you need – yes, I could have learned how to format a book, manipulate artwork, and navigate the Kindle publishing process, but it would have taken weeks, and I would probably still be trying to figure it out. It was a smart decision on my part to entrust the design aspects of my book to Lisa Green Bolhuis of Bolhuis Design. She was invaluable in helping me keep it real, handling the technicalities, and showing me the difference between what was possible and what was unrealistic.
So I’m feeling a great sense of accomplishment, but I’m also a little bit overwhelmed. That’s because now the hard part begins – making people aware of my book and getting the word out on social media. Unfortunately, this is another one of those skills where I’m still on the learning curve. It’s definitely not (yet) one of my areas of expertise, to say the least. Which means I have to overcome my long-time resistance to getting a Twitter account, figuring out what Google Plus is, and at long last revising my Linked In profile.
It’s my goal to be the #1 Best Seller in my category, and lots of downloads and positive reviews are what it will take to get me there. So to help build momentum for the book, I’m offering a special promotion:
On Thursday, Friday, and Saturday (September 3-5), you can download the book for FREE. This special offer ends Saturday night at 11:59 pm PDT.
(If you don’t own a Kindle device, you can download the free Kindle Cloud Reader from the Amazon website and read the book on your computer.)
I would be honored if you’d download and read my book… and if you’d be willing to write a short review, I’d be even happier!